Content marketing can be anything from blog posts to newsletters to social media posts. Rather than explicitly attempting to push a particular product to a customer, the goal of content marketing is to encourage conversation and inspire interest in your product or service among readers and online visitors. Content marketing allows you to engage with your audience, illustrate your expertise in your industry, and showcase your personality!

Search Engine Optimization is a means of drawing the most online users to your website by ensuring that your site ranks as high as possible in search results. Content marketing is the means by which your site appears in those search results. Without posting content online, there is little to draw people to your site! They go hand in hand: SEO informs the type of content best suited to draw people to your site, while the content you produce is the vehicle by which you drive those people to your site.

Writing effective email marketing content will depend on who your customer is, what they need or what problem they have, and how you can offer solutions. It’s a matter of speaking directly to your customer, in a relevant and helpful way, while remaining authentic and sincere. A subject line that entices them to open the email, paired with a personalized message that speaks directly to the customer’s needs, followed by a clear call to action are good first steps to effective email content. If you want to talk more about how you can do this for your customers in particular, reach out!